Beginning of Nonprofit Start-up
Traditionally the purpose of Startup companies is to earn profit. Is only start-up for profit? No. All companies want to make money. At present, however, none of the profit-companies reveal their purpose. At one point, they did not sell the product. They sell sensitivity, human, platform. Now people don’t easily buy products of commercial company. They don’t move easily. They are more easily moved by ‘Meaning‘. What will they get from buying this, and what will the company do with the money? So, many companies sell ‘meaning’, their mission, identity. But unlike them, here are companies whose mission is ” Everything.” There is ‘Nonprofit organization.’ My dream is Nonprofit Start-up into which the two are combined.
Nonprofit Start-up : Example ‘Watsi’
Nonprofit Start-up! Isn’t this word wonderful? I fell in love. Looking at me and my friends around me, the perception of NPO was not good. First of all, It’s not cool! In fact, it is fair to say that corporations are too cool. They invest a lot of money to recruit talent. So what do you think it’ll be now? All the talented people gather there! If so, should the nonprofit always be beaten by the profit? I don’t think so! Peter F. Drucker said Mission is the most important thing for NPO in his book, ‘Managing the Non-Profit Organization’. I also want to challenge myself. I try to learn many things. First, Nonprofit Start-up is already a known word in the world. Many people cite ‘Watsi‘ as an example. I should study more.
“The “non-profit” institution neither supplies goods or services nor controls. Its “product” is neither a pair of shoes nor an effective regulation. Its product is a changed human being. The non-profit institutions are human-change agents. Their “product” is a cured patient, a child that learns, a young man or woman grown into a self-respecting adult; a changed human life altogether.”
― Peter F. Drucker, Managing the Non-Profit Organization: Principles and Practices