The reason why we exist
Do you know Jim whitaker? He was the first American to reach the summit of Mount Everest. There is an anecdote about him. Let’s see it.
When a sherpa, professional climber, died to try helping climbers, a reporter asked him.
“If normal climbers don’t want to get to the top, that sherpa don’t need to die, aren’t you?”
Jim said, “Sherpa may be not dead, but that’s the reason why we exist.”
A reporter said, “Why do sherpa climb the mountain?”
Jim said, “Probably you’ve never ever set foot on the summit. Someone, who reached the top, knows it. It is a great sense of accomplishment to make a person, who can’t reach the summit, possible.
We think about ‘The reason why we exist’
Simon O. Sinek (born October 9, 1973) is a British/American author, motivational speaker and marketing consultant.[1] He is the author of best seller ‘Start With Why’. Simon Sinek explores how leader can inspire cooperation, trust and change. He tell us why we are inspired by some people, leaders, messages. He started with a golden circle. First he asked ‘Why is Apple so innovative?’
Golden Circle : Why?
Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by “why” I don’t mean “to make a profit.” That’s a result.
By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?
Let me give you an example.
The secret of Apple : WHY
If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed, simple to use and user friendly. Want to buy one?” “Meh.”
That’s how most of us communicate. That’s how most marketing and sales are done, that’s how we communicate inter-personally. We say what we do, we say how we’re different or better and we expect some sort of a behavior, a purchase, a vote, something like that.
Here’s our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients.
Here’s our new car: It gets great gas mileage, it has leather seats. Buy our car. But it’s uninspiring.
Here’s how Apple actually communicates.
“Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”
Totally different, right?
You’re ready to buy a computer from me. I just reversed the order of the information. What it proves to us is that people don’t buy what you do; people buy why you do it. Now you can find ‘The secret of Life’
Peace is up to you. 🙂 Good luck!
If you’re not living a life on the edge you’re taking up too much space! … You learn the most when you’re out of your comfort zone! – Jim Whitaker
Being out on the edge, with everything at risk, is where you learn and grow the most. – Jim Whitaker
