“Bugs in the Brain” Neuroscience for public knowledge


What is Neuroscience?

  Have you heard ‘neuroscience‘? How do you feel? You maybe think AlphaGo. I am sure that everyone has heard about the amazing GO match between Lee Se-dol and AlphaGo. It’s a thrilling sceneAlphaGo is famous for ‘Deep learning’. Deep learning is the application to learning tasks of artificial neural networks(ANN).  Its purpose is to learn for itself like human. Human brain found the pattern from a lot of information to distinguish objects. It’s on the same principle. Human brain has CNS(central nervous system), PNS(peripheral nervous system) and ANS(Autonomic nervous system). Countless neurons works harder. Neuroscience is the study of these things.

 Where is the mind?

  In the past, we don’t know well about us. We have asked a lot of questions each other. Let’s go into the past. “Where is the mind and soul?” It is a important question. One say ‘It is in the brain’ and other say ‘It is in the heart’. What do you think? Neither? Hold on to your hat! Hippocrates and his teacher Plato said ‘Brain’ and Aristotle told ‘heart’. Even if you hear names, Isn’t it surprising? They’re giants who set a new milestone in the academic world. Descartes, a philosopher, claimed ‘The soul is in the pineal body‘. It is anterior of cerebellum. Isn’t it interesting?

Someone says ‘In medicine there are two thing that human can’t find out. One is Cancer and the other is Neuroscience

Actually, AI(artificial intelligence) really want to keep up with human. They want to do like human. Are we really aware about our values? It’s your turn. You can be a giant.

Peace is up to you 🙂 Good luck!


‘Filial piety’ : Devoted Shimcheong & Jesus Christ


Filial piety : East vs West

Do you know ‘Filial piety’ in Asian culture? In the 20th century, great scholar Arnold Joseph Toynbee, CH said, ‘Korean filial piety is the most necessary thought for humanity’ and asked Korea to spread it. Do you have heard of something similar? In Confucian philosophy, filial piety(Chinese: 孝) is a virtue of respect for one’s parents, elders and ancestors. Filial piety is central to Confucian role ethics.(by wiki)

In Western culture, they respect their individual boundary. But in Asia, there is no boundary at times. Westerner can feel resistance and can’t understand ‘Why should you do?’ But from my point of view, It is a very moving story. I can understand very well. Filial piety has no limits. So, it can be really powerful. Maybe you can see it is fanatic. Let’s see.

Devoted daughter, 심청(Eng: Shimcheong)

It is a Korean traditional fairy tale. Her father is blind. Then one day, 300 sacks of rice that were offered to Buddha can give a sight to her father. So, she threw herself into the Indangsoo sea. She said, “I beg of you. O gods of heaven and earth!!” She was a scapegoat of the Dragon King. Everyone thought she was dead. In palace of sea kings, the king heard about 심청‘s story and his heart was touched. So 심청 can back home in the lotus flower. She reunited with her father and her father regained his vision. They lived happily ever after.

How do you act now?

Devoted son, Jesus Christ

You already know. He endured pain of the crucifix for his father’s will. In Gethsemane, he was in an agony he prayed more earnestly and his sweat was as it were great drops of blood falling down to the ground.(Luke 22:44) But also Jesus was sold by 30 silver coins. Everyone thought he was dead. But three days later, he was brought back to life from the dead. For what? He wanted to give a sight to ours who was blind. We don’t know we are blind. But It’s true. Jesus Christ is really devoted son. I appreciate his devotion.

Everything is up to you!

Peace is up to you :0 Good luck!


Letters to Me : It is the time for Victory! #4


There are two ways

  Are you busy these days? I know you have a lot of things to do. But it’s not hard, aren’t you? On the contrary, your heart is throbbing with joy. You have 6 important things. Don’t miss any one! If you hang on your spirit, you can do it!

It’s up to you!

  But if you fall into idleness, you are really scolded. And you will regret sorrowfully again and again. You will shed tears of blood. First of all, it is the most important to live fiercely for a month. Shorten our sleeping time. Don’t waste valuable time! It’s up to you!!!


Do not set limits for yourself

The First : Studying fiercely

  You must study desperately. Die while studying. If you are still alive, you are killed by me. It is because you didn’t try to do your best. Your life is hanging on this exam. Please wake up! Do not set limits for yourself. If you think you can’t do it, you really can’t. Whether you think you can or can’t, It is exactly what you think. You’ll see!

Peace is up to you :0 Good luck!


Jewish nurse breastfeed Palestinian baby boy : We Are One


Long struggle between Jews and Palestinians dies down in front of a hungry baby.


Mahatma Gandhi “Hate the sin, love the sinner”


A baby was crying alone

  On June 8, there was a car accident. One Palestinian family was rushed to the emergency room. Also there was a baby who was a 9-month-old baby, Yaman Abu Ramila. He was breathing? He kept quiet motionlessly. Suddenly he burst into crying! His father and mother were still unconscious. One Jewish nurse, Ula Ostrowski-Zak, tried to feed powdered milk, but the baby absolutely didn’t eat anything. She can’t help but to breastfeed the Palestinian baby.

I can’t believe it!

Relatives of Yaman were really surprised. They can’t believe ‘Jewish breastfeed Palestinian baby boy’. But Jewish nurse said “Not only me, any mother will do so”. She breastfed at 5 times and Yaman‘s aunt hugged her and said thank you.

More surprisingly, she found someone who want to breastfeed Yaman in online. Only for two hours, many people wanted to do it. It’s the power of mother’s heart I guess.

Love of mother, its a powerful thing, young friend.

Peace is up to you :0 Good luck!



“Magic Night” in ACC International fringe festival


ACC International fringe festival

On June 2-4, ‘International Street theater Festival‘ was held in Gwang-ju in Korea. It was hosted by ACC(Asia Culture Center). My friend send pictures and short clips to me. He said,”It’s so cool!!!!! Fantastic!!!” I am sick and tired of studying in Australia. Just in time when I feel homesick, I’m so happy to see it. It’s really cool. You can see it for yourself.

“Magic Night”

by Xarxa Theatre_Spain

  Xarxa Theatre celebrates the night with fireworks and upbeat rhythms in a reenactment of an ancient festival in Valencia. Turn off the light, and let the real life begin!

This Concept worked very well. Piping and drumming tempts everyone sweetly. While the fireworks get faster, so do the townsfolk. People were swarming like bees. My friend said, “I have had such hard times, but I was so happy that I was able to forget them on that day.” I suddenly wondered ‘Why do we hold festival?’

Festival : Our Culture, Our Spirit

In a dictionary, the origin of ‘Festival‘ is  ‘Festivalis‘ that means holy day in Latin language. It means that the root of festival is a religious ritual. It contributed to group cohesiveness, but also it handed down culture and tradition. So they can feel they are alive in this community. “We are one!” Culture and festival obviously have a powerful force to change people. Our own culture with our own hands! I think Heavenly Culture makes the world happier. 

Peace is up to you :0 Good luck!


[Two Poems in the Morning] Rise from the Ashes of Despair


What though life conspire to cheat you

A.S. Pushkin

What though life conspire to cheat you,
Do not sorrow or complain.
Lie still on the day of pain,

And the day of joy will greet you.
Hearts live in the coming day.
There’s an end to passing sorrow.

Suddenly all flies away,
And delight returns tomorrow.

Let It Be Forgotten

By Sara Teasdale
Let it be forgotten, as a flower is forgotten,
Forgotten as a fire that once was singing gold,
Let it be forgotten for ever and ever,
Time is a kind friend, he will make us old.
If anyone asks, say it was forgotten
Long and long ago,
As a flower, as a fire, as a hushed footfall

In a long forgotten snow.


Charlotte Brontë, 18161855

Life, believe, is not a dream
So dark as sages say;
Oft a little morning rain
Foretells a pleasant day.
Sometimes there are clouds of gloom,
But these are transient all;
If the shower will make the roses bloom,
O why lament its fall?
Rapidly, merrily,
Life’s sunny hours flit by,
Gratefully, cheerily
Enjoy them as they fly!

What though Death at times steps in,
And calls our Best away?
What though sorrow seems to win,
O’er hope, a heavy sway?
Yet Hope again elastic springs,
Unconquered, though she fell;
Still buoyant are her golden wings,
Still strong to bear us well.
Manfully, fearlessly,
The day of trial bear,
For gloriously, victoriously,
Can courage quell despair!

Peace is up to you 🙂 Good luck!


Internal branding : Your Identity? through Louis Quatorze


Internal branding : Your Identity

  In last posting, Identity of company is the most important thing to succeed. Always I think it is hard to me. What is my identity? I don’t know who I am. Who are you? Often adults are said to blame teenagers for their wandering. “Work at the time! You are wandering because of your weak will!” Let’s dig into adults. Do adults know about themselves? In fact, Nope. The difference is that they cover themselves for a long time. So they are more angry. It is called a projection in psychological terms. Teenagers cannot help wandering to look for identity.

What about company?

  Company is the same thing for human. Like babies, we should raise the company well. we should build brand image one by one. When branding was reached some level, Its name reminds us of something. Apple is like a Apple and google is like a google. So far we’ve seen marketing in consumer’s view. It is a ‘External branding’. This time, what is important for CEO? If employees are not changed, It is no use advertising splendidly. You know that. People don’t change easily. So consumers feel the same thing as before. What good is it spending a great deal of money on advertising? It is a ‘Internal branding’. It is that each one of employees has the spirit of the company. Each one of employees is to be the company. It is called by ownership.

For example Louis Quatorze : LQ

  In Korea, MCM is a leader of hand bag market. Louis Quatorze followed MCM. LQ want to overtake. So, LQ make a slogan, “Intellectual elegance”. They educated all employees. They asked, “What is intellectual elegance?” Most companies are doing here. But LQ is different. They started a learning program for a year in earnest. Two-month interval for 6 times. The first is that you can see performance, play and movie, etc for free. You are needed to find who has ‘Intellectual elegance’ and write about why you think so. Second they are needed to read 2 books. They find and write pleasantly. One year later, they eat intellectually and they walk elegantly. It is same as RitzCarlton Hotel Company“We are ladies and gentlemen serving ladies and gentlemen” This slogan makes employees more gentle. It is ‘Internal branding’.

I need to build my identity.

Peace is up to you 🙂 Good luck!


Marketing Secrets : You want? Woowa Bros!


The People of Delivery 

Do you know ‘The People of Delivery‘? Oh God, what does it mean? Is Delivery like a bullet? It’s a Food delivery business, called ‘Food-tech‘ in Korea. Woowa Brothers is running! Its name means ‘Elegant’ and ‘Wow’. They are the most influential in Food delivery businesses. How can? Their start is very small in 2010. It’s all that few people developed a delivery smartphone application. How could they grow like now? The company had 25.7 million dollars in 2016. It’s unbelievable! If you see a promotion video, you may be able to know the ‘Marketing Secrets‘.


Marketing Secrets

You know that, right? It is simple and funny. Woowa Bros‘s advertising is so funny that people share their happiness through social network services (SNS). Word of Mouth is spreading out in a big way. So, they got gigantic advertising impact without spending a lot of money. So the second can’t keep up with Woowa Bros. 김봉진 CEO said, “The first class talks ‘Culture’, the second talks ‘ function”. He said, “Company’s mission, Identity is the most important” 배달의민족(Baedalminjok = mean The People of Delivery) targets the youngest members. They order food in a meeting, not others.

Kitsch & B-Culture

Too many, but I give you a one example. It is really fun. They astonish Korea! It is ‘Kyung Hee project’ Kyung Hee is just a name.  They made advertising foster like right.

How do people react? All Kyung Hee in korea were tagged in Facebook. They parody this foster with their name. So, Woowa Bros put up a poster on 100 buses with different names. How do people react? They pictured each other and tagged their bus on that their name was written. They are pretty much occupied with smileWoowa Bros was flooded with inquiries. “Please, put my name!” So, they started ‘1000 Kyung Hee project’. They send poster with their name to each of them! People really like it. More info?

Is it funny? It’s a marketing secret

Peace is up to you 🙂 Good luck!


[Phan Thi Kim Phuc] Vietnam Napalm Girl For a Peaceful Future!


Vietnam Napalm girl in 1973

Do you remember this picture? You might have seen this Vietnam Napalm girl picture. It earned a Pulitzer Prize and was chosen as the World Press Photo of the Year for 1973. In the picture, a nine years old girl was running naked. AP photographer Nick Ut took a photograph, and took Injured children to hospital. Can she be treated? That hospital determined that her burns were so severe that she probably would not survive.

After being an adult

In an interview many years later, she recalled she was yelling, Nóng quá, nóng quá (“too hot, too hot”) in the picture. The whole world paid great attention to her. So, she could stay a 14-month in hospital and undergo 17 surgical operations. Vietnam and the United States must have to save her. How does she live after she became an adult? She majored in medicine in Vietnam. But she have to stop studying. She was used as a propaganda symbol by the communist government. In 1992, she married in 29 years old. In 1996, the Napalm girl met the surgeons who had saved her life. The following year, she passed the Canadian Citizenship Test with a perfect score and became a Canadian citizen.

Be a hero

In 1994, Kim Phúc was named a UNESCO Goodwill Ambassador. In 1996, Kim Phúc gave a speech at U.S Vietnam Veterans Memorial on Veterans Day. She said, “One cannot change the past, but everyone can work together for a peaceful future.” In 1997 she established the first Kim Phúc Foundation in the U.S. What do you think its aim? It is providing medical and psychological assistance to child victims of war. She started a new life, constantly speaking about the War.


Forgiveness made me free from hatred. I still have many scars on my body and severe pain most days but my heart is cleansed. Napalm is very powerful, but faith, forgiveness, and love are much more powerful. We would not have war at all if everyone could learn how to live with true love, hope, and forgiveness. If that little girl in the picture can do it, ask yourself: Can you?
Kim Phúc, NPR in 2008

How tough

The scar of a burn filled her body with pain chronically. Occasionally the puberty girl must endure intolerable situation like people’s attention. I can’t imagine how hard it is for her. But she didn’t despair. Her determination never wavered. She didn’t blame anyone. Isn’t it really cool? There is nothing to make person mature as much pain. So she is much more valuable. Likewise your hardship is valuable, too.

Are you tough now?

What does not kill you only makes you stronger – Friedrich Nietzsche

Peace is up to you 🙂 Good luck!

[Miracle Morning for 10 days] I Never Give Up!


Get back my morning!

  Do you know this book? Miracle Morning! The author of this book is Hal ElrodBriefly, I tell about him. At age 20 he was hit by a drunk driver at 70 mph. Despite being dead for 6 minutes, he never give up. Also he is in a coma for 6 days with breaking 11 bones and being told he may never walk again. He never give up! But a year later, a surprising thing happened! Hal Elrod has appeared on dozens of TV and radio shows and numerous books. What’s happening?

A friend said,
“Hal! Why don’t you run in the morning? It’s cool

He targets miracle morning!

He is to be a Hall of Fame business achiever, ultra-marathon runner! Only just in one year. It’s unbelievable, aren’t you? His story is touching many people. He motivated them who hunger for change. Hal come up with an answer. Some people doubt and some people practise. A lot of people started to post their acts in Youtube. Community is formed soon and they said, “Every day is like Christmas!”

How exciting it is! Everyday is Christmas!

So I started 10 days ago

Hmm… I succeed only 2 days. HAHAHA. But I never give up! Though I sticked to one promise. Every day I am running 1 km. It is still kept under lock and key. So far, I am too hard. But praise me in that I started to try! Just look forward to me. 

Peace is up to you 🙂 Good luck!