master, Author at A STEP TOWARDS PEACE

Good advertising tips “David Ogilvy”

Father of advertising : David Ogilvy

Who is David Ogilvy? He is known as the father of advertising. Wandering about library, I read his book, ‘Confessions of An Advertising Man’. I am very interested in advertising. When I saw the flow of advertising world, he made a giant leap for advertising. First, he set up basic principles about ‘What is Good advertising tips?’. Second is the research. These rules is not based on just Ogilvy’s feelings. Thoroughly it is based on research which Ogilvy’s company did. His company is the Ogilvy & Mather. He is famous for the prime mover in the company’s rise to international success. Third, I think his values make it possible. I will say more about Third & his quotes.

Good advertising tips : Life Values

Values denote the degree of importance of some thing or action(wiki). It is closely related with his Life. Different from his late success, he drop out of Oxford University. When he was a sophomore, his father’s business was badly hit. How long do he have part-time jobs? He had not a good career up to 39. 39!!! Chef, stove seller, researcher of Gallup. When he was 39, he decided to go ‘advertising world’. Because he think it is interesting. Surprisingly, he started to succeed fast! Why? His experience makes it possible. He learned leadership from one chief. He learned the need to research from Gallup. These make difference. Next, his quotes will show you his values.

David Ogilvy’s quotes

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants“

“Hard work, says the Scottish proverb, never killed a man. People die of boredom and disease. There is nothing like an occasional all-night push to enliven morale – provided you are part of the push. Never leave the bridge in a storm.“

“Set yourself to becoming the best-informed person in the agency on the account to which you are assigned. If, for example, it is a gasoline account, read books on oil geology and the production of petroleum products. Read the trade journals in the field. Spend Saturday mornings in service stations, talking to motorists. Visit your client’s refineries and research laboratories. At the end of your first year, you will know more about the oil business than your boss, and be ready to succeed him. Most“

Peace is up to you :0 Good luck!

How to write well : Ernest Hemingway

Ernest Hemingway

Who is Ernest Hemingway? He is famous for manly style. We already know ‘The Old Man and the Sea’, his most popular work. So he earned him a Pulitzer Prize in 1953, and in 1954 Hemingway won the Nobel Prize for Literature “for his mastery of the art of narrative”. Hemingway called his style the Iceberg Theory: the facts float above water. The supporting structure and symbolism operate out of sight. Hemingway believed the writer could describe one thing though an entirely different thing occurs below the surface. More surprisingly, About 70 percent of the sentences are childlike simple sentences. He made no pretence.

“All you have to do is write one true sentence. Write the truest sentence that you know.” – Hemingway

How to write well

In the spring of 1934, Arnold Samuelson who is feeling discouraged over his writing go to find his mentor, Ernest Hemingway. He was impressed by the 22-year-old’s seriousness and dedication. In a 1935 article for Esquire magazine, Hemingway shared some of this advice.

1. “Always stop when you’re going good”

“How much should you write in a day?” Hemingway answered.

“The best way is always to stop when you are going good and when you know what will happen next. If you do that every day when you are writing a novel you will never be stuck. That is the most valuable thing I can tell you so try to remember it.”

2. “Block out negative thoughts”

How can writers stop themselves from worrying about whether they can maintain the creativity?

Once you are into the novel it is as cowardly to worry about whether you can go on to the next day as to worry about having to go into inevitable action. You have to go on. So there is no sense to worry… As soon as you start to think about it stop it. Think about something else. You have to learn that to write a novel. The hard part about a novel is to finish it.

3. “Study the greats”

Hemingway gave Samuelson a long list of books to read and told.

[A writer] should have read everything so that he knows what he has to beat… The only people for a serious writer to compete with are the dead that he knows are good. It is like a miler running against the clock rather than simply trying to beat whoever is in the race with him. Unless he runs against time he will never know what he is capable of attaining.

4. “Sharpen your observational skills’

I think you already have heard many times. He said “Watch what happens today.” If we get into a fish see exact it is that everyone does. If you get a kick out of it while he is jumping remember back until you see exactly what the action was that gave you that emotion. Whether it was the rising of the line from the water and the way it tightened like a fiddle string until drops started from it, or the way he smashed and threw water when he jumped.

…Then write it down making it clear so the reader will see it too and have the same feeling you had. Thatʼs a five finger exercise.

5. “Practice empathy”

He said, “Then get in somebody elseʼs head for a change. If I bawl you out try to figure out what Iʼm thinking about as well as how you feel about it. If Carlos curses Juan think what both their sides of it are. Donʼt just think who is right…As a man you know who is right and who is wrong… As a writer you should not judge. You should understand…Listen now. When people talk listen completely. Donʼt be thinking what youʼre going to say. Most people never listen.”

“Write the best story that you can and write it as straight as you can.” –Hemingway

Peace is up to you :0 Good luck!

DPCW Article 9 – Religion, ethnic identity and peace

WARP Summit 2017 : Marching DPCW

In May 25, 2013 ‘The Declaration of World Peace’ was proclaimed.
In Sep 16-19, 2014 World Alliance of Religions’ Peace (WARP) Summit
ln Sep 18-19, 2015 Convention on the Renunciation and Cessation of War and International Armed Conflicts
ln Nov 12-13, 2015 Committee meeting convenes to draft the Declaration of Peace and Cessation of War
In March 14, 2016 New international law was proclaimed by HWPL International Law Peace Committee(more info). It was called DPCW(Declaration of Peace and Cessation of War). (DPCW is here)
Now ‘Legislate peace campaign’ is carrying on

DPCW Article 9 – Religion, ethnic identity and peace

1. States should engage in multilateral consultations to deal with situations where differences attributable to religion or ethnicity pose a threat to peace so that necessary remedial action may be taken and to identify the root causes of a situation causing tension between different religious or ethnic groups, in order to adopt necessary measures to promote mutual understanding between the groups concerned.

2. States should take measures to ensure that religious belief or ethnic identity are not utilised as a pretext for gross and systematic acts of violence. In circumstances where individuals or groups perpetrate or assist in such acts in the name of their religion, states should take adequate measures that lead to the prosecution and punishment of such activities.

3. Recognising the threat to peaceful coexistence that violent religious extremism may cause, states should implement, in good faith, legal measures against individuals or groups attempting to perpetrate or assist in gross and systematic acts of violence in the name of religion. Such measures should, in extreme cases, include the proscription of faith groups – including sects or cults – that perpetrate acts of violence against the territorial integrity and political independence of any state.

“The very work that we are pursuing is the work of healing of nations. Once implemented, this Law will be engraved in the hearts of many people to have a peaceful life.“ – Chairman Lee

Peace is up to you :0 Good luck!

Life quotes There is something you can

Life quotes : Keep Moving Forward

“Life is like riding a bicycle. To keep your balance, you must keep moving.” —Albert Einstein

“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.” —Maya Angelou

“Accept yourself, love yourself, and keep moving forward. If you want to fly, you have to give up what weighs you down.”
― Roy T. Bennett, The Light in the Heart

Life quotes : ordinary people’s ordinary day

There is always something you can

“However difficult life may seem, there is always something you can do and succeed at.” —Stephen Hawking

“Life doesn’t require that we be the best, only that we try our best.” —H. Jackson Brown Jr.

“Real change is difficult at the beginning. Without the familiar to rely upon, you may not in as much command as you had once been. When things are not going your way, you will start doubting yourself. Stay positive, keep the faith, and keep moving forward – your breakthrough may be just around the corner.”
― Roy T. Bennett

Peace is up to you :0 Good luck!

Letters to Me #9 : Happy and Grateful

Thanks for letting me able to work

It is a problem of my mind. If you are working for a company, you can think like this. ‘What’s the reason why I do this?’ Am I happy? Sometimes I am confused about my mind. When doing so well, I’m so happy and grateful to everything. But if things go wrong, I don’t know what I had on my mind. I want to do better and better. Confidence is getting lower and I become lethargic. In fact, I should be grateful to doing work. And thanks for letting me able to work. But I don’t know. I’m so confused. I don’t understand what go wrong.

Work happily

I think It depends on ‘what I am’. You can be confused if you don’t know who you are. Can you know about your mood right now? It is hard. It seems that So MBSR(Mindfulness Based Stress Reduction program) and meditation caught on. Who are you? Can you say it clearly? It is very hard. It is related with happiness and gratefulness. It’s like center pendulum in your mind. Deep waters run still no matter how many times waves are hitting. It don’t fluctuate between hopes and fears.

“If a man is called to be a street sweeper, he should sweep streets even as a Michaelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, ‘Here lived a great street sweeper who did his job well.”
― Martin Luther King Jr.

Peace is up to you :0 Good luck!

The Spirit of Remembrance Day “Face it”

What is Remembrance Day?

November 11 is Remembrance Day. It is sometimes known as Poppy Day. Remembrance Day is a memorial day for Commonwealth of Nations’s armed forces who died in the First World War(1914-1918). They carried out their mission by strenuous effort. Do you know what the symbol of this is? It is a Remembrance poppy. Surprisingly, It is a artificial flower. Why is this? It is due to the poem “In Flanders Fields” written by Canadian John McCrae, MD, physician.

In Flanders Fields

In Flanders fields the poppies blow
Between the crosses, row on row,
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below.

We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

When one person read this poem, Moina Michael, a professor at the University of Georgia, swore to wear a red poppy. So people started to wear a red poppy on Remembrance Day. She wrote one poem which was filled with everything. It is a “We Shall Keep the Faith“.

We Shall Keep the Faith

Oh! you who sleep in Flanders Fields,
Sleep sweet – to rise anew!
We caught the torch you threw
And holding high, we keep the Faith
With All who died.

We cherish, too, the poppy red
That grows on fields where valor led;
It seems to signal to the skies
That blood of heroes never dies,
But lends a lustre to the red
Of the flower that blooms above the dead
In Flanders Fields.

And now the Torch and Poppy Red
We wear in honor of our dead.
Fear not that ye have died for naught;
We’ll teach the lesson that ye wrought
In Flanders Fields.

“To live in hearts we leave behind is not to die.”
– Thomas Campbell, Hallowed Ground

The spirit of Remembrance Day

Throughout the world, sincere people celebrated that day in many places . I brought this case because they explains the spirit very well. The Richmond Youth Honour Choir (RYHC) is singing for peace on 11 November. RYHC’s artistic director, Heidi Epp said “It is important to remember the tragedies and losses of war, the suffering of many including veterans, their families, civilians and, well, everyone” I think it is very hard. Why? Because it is too difficult to remind these memories. It maybe pierce your heart. Coming face to face is to be our power and our foundation. After some time, flowers surely begin to blossom.

“They shall grow not old, as we that are left grow old: Age shall not weary them, nor the years condemn. / At the going down of the sun and in the morning, We will remember them.”
– Laurence Binyon, For The Fallen

Peace is up to you :0 Good luck!

Happy death day to You : Break the Rules

Happy death day to YOU 🙂

Today I watched ‘Happy death day‘. I am really looking forward to it. The ads are really good. They said “Wow Funny horror movie”, “Break the rule of horror movies”. You may know that someone who die instantly said “I’ll be right back.”. He or she Never, EVER can’t come back. Not only funny and horror! You can be moved! This movie had pretty much everything I ever wanted. Also the movie has been almost a decade in the making. I don’t say many things because it can be a spoiler. It’s really good for killing time. Whatever you think, it will break your thoughts. 🙂

“You relive the same day over and over again, you kind of start to see who you really are” – Happy death day

# First rule : Main heroine never die?

The main heroine of Happy death day die and die endlessly!

# Second rule : Hands are trembling after a horror movie?

You may don’t know that you are funny or scary. Fresh excitement which you haven’t been felt.

# Third rule : The Blond heroine is always running away?

I am not !!!! Regardless of pain of death, she do power walking with flags flying. She is a girl crush. Look at this movie in the flesh!

Peace is up to you :0 Good luck!

Universal flu vaccine Strategy is Evolving

Why do you get a flu shot every year?

Doesn’t it bother you? On the other hand, aren’t you nervous? Sometimes I’m worried about ‘what if something go wrong because of the vaccine?’. In fact, researchers don’t want to bother you but they can’t help getting a flu shot. Because Influenza virus is evolving from moment to moment. So vaccine that you got last year had no effect. Even so, influenza virus is nothing to sneeze. According to CDC(Centers for Disease Control and Prevention), only in America 200,000 people go into a hospital for seasonal influenza virus. And 36,000 are died. So WHO(World Health Organization) made 3~4 vaccines that are predicted to be prevalent in advance on spring. So we need a universal flu vaccine.

Universal flu vaccine Strategy

For your understanding, watch this video. It is a good video to easily understand. As you already know, I’m a medical student. That antibody will protect you. But as previously stated, Virus mutation occurred frequently. Where is mutation? Surface proteins of Virus(Hemagglutinin, Neuraminidase) are changed. So we often know H1N1(Spanish Flu, swine influenza), H5N1(avian influenza). Often head of Hemagglutinin is a target of antibody.

Hemagglutinin is composed of two, head and stem. Head mutates a lot, but stem does low. So if you make an antibody that attacks stem of influenza virus, you don’t need to get a vaccine every year. This fact was known in the early 2000s, but there is a problem. But in 2015, two studies which overcome the limitations in innovative ways were published.(professional information Later posting)

Dr Barney S Graham team in NIAID & Janssen

Peace is up to you :0 Good luck!

Effective person work less and get RichㅣTim Ferriss

‘The 4 hour work week’ Tim Ferriss

How many hours do you work for a day? For a week? Does the job become better? When I considered the result of my work, I became so stuffy. If it gets a great result, I’m very excited. But if it is poor, I am feeling of obstructed on the wall. The important thing is that bad times is much more. I work more than 15 hours a day(When the concept of work is expanded). There are many times when I’m burn out, but each time I resolve “Let’s do well!!!”. And then I found this book, ‘The 4 hour work week‘. Four hours a day is a dream. Isn’t it go too far? I can’t believe it. But the author is Tim Ferriss!

“Focus on being productive instead of being busy” – Tim Ferriss

Want to be Effective person

He is the author of ‘Tools of Titans‘ which is commonly famous. As I know, Tools of Titans suggest concrete and actionable solutions. So I read it! Look at the YouTube above. I have a belief that ‘Maybe I can be a effective person’. In fact, there are lots of ways which we already have heard. Do you find something ground-breaking? Like Franz Kafka “A book must be the axe for the frozen sea within us.”. That’s right? I think way is not important. The important thing is that whether you can have faith or not. The faith is “You are really to be effective person”. It is all. It’s my review. Everything is up to you.

“Role models who push us to exceed our limits, physical training that removes our spare tires, and risks that expand our sphere of comfortable action are all examples of eustress—stress that is healthful and the stimulus for growth.” – Tim Ferriss

Peace is up to you :0 Good luck!

“How to change the world” William McRaven

The way to change the world

When I wake up every morning, I open my eyes with annoyance. Quickly take a shower and run to school. When I sit at my desk, I just look at the blackboard vacantly. What can I do? These question often come to me as ‘lethargy‘. I just do the things which are given to me. Write down and think of it for a little. I really seems to be passive. What can I do for the world? But it is not just my problem. So thinking about this is meaningful for us. Do you want to change the world?

If you want to change the world

“If you want to change the world, start off by making your bed.” You can think ‘What on earth does it mean?’ We can think ‘It is of no use doing that’ like it’s been every day. This is our level of consciousness. Our habit of thinking is so scary. My thinking blocks me. And it makes no pretense. You don’t know who the criminal is. You can blame for innocent others, society. But I want you to know “It is not your fault“. It’s just a difference of habitual thinking. “If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride.” I think it can make you start something. You can have a confidence.

“And, if by chance you have a miserable day, you will come home to a bed that is made — that you made — and a made bed gives you encouragement that tomorrow will be better.” – William McRaven

Start off by Making your bed

“If you can’t do the little things right, you will never do the big things right.” It remind me of Jane Goodall‘s quotes. It has a same impact to me. “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.” Everything is up to you. Everyday there is something you can do. You are not alone. 🙂

“You are also taught that if a shark begins to circle your position—stand your ground. Do not swim away. Do not act afraid. then summons up all your strength and punch him in the snout. If you want to change the world, don’t back down from the sharks.” – William McRaven