Do you know ‘The People of Delivery‘? Oh God, what does it mean? Is Delivery like a bullet? It’s a Food delivery business, called ‘Food-tech‘ in Korea. Woowa Brothers is running! Its name means ‘Elegant’ and ‘Wow’. They are the most influential in Food delivery businesses. How can? Their start is very small in 2010. It’s all that few people developed a delivery smartphone application. How could they grow like now? The company had 25.7 million dollars in 2016. It’s unbelievable! If you see a promotion video, you may be able to know the ‘Marketing Secrets‘.
Marketing Secrets
Youknowthat, right? It is simple and funny. Woowa Bros‘s advertising is so funny that people share their happinessthroughsocialnetwork services (SNS). Word of Mouth is spreading out in a big way. So, they got gigantic advertising impact without spending a lot of money. So the second can’t keep up with Woowa Bros. 김봉진 CEO said, “The first class talks ‘Culture’, the second talks ‘ function”. He said, “Company’s mission, Identity is the most important” 배달의민족(Baedalminjok = mean The People of Delivery) targets theyoungestmembers. They order food in a meeting, not others.
Kitsch & B-Culture
Too many, but I give you a one example. It is reallyfun. They astonish Korea! It is ‘Kyung Heeproject’ Kyung Hee is just a name. They made advertising foster like right.
How do people react? All Kyung Hee in korea were tagged in Facebook. They parody this foster with their name. So, Woowa Bros put up a poster on 100 buses with different names. How do people react? They pictured each other and tagged their bus on that their name was written. They are pretty much occupied with smile. Woowa Bros was flooded with inquiries. “Please, put my name!” So, they started ‘1000 Kyung Heeproject’. They send poster with their name to each of them! People really like it. More info?
Do you remember this picture? You might have seen this Vietnam Napalm girl picture. It earned a Pulitzer Prize and was chosen as the World Press Photo of the Year for 1973. In the picture, a nine years old girl was running naked. AP photographer Nick Ut took a photograph, and took Injured children to hospital. Can she be treated? That hospital determined that her burns were so severe that she probably would not survive.
After being an adult
In an interview many years later, she recalled she was yelling, Nóng quá, nóng quá (“too hot, too hot”) in the picture. The whole world paid great attention to her. So, she could stay a 14-month in hospital and undergo 17 surgical operations. Vietnam and the United States must have to save her. How does she live after she became an adult? She majored in medicine in Vietnam. But she have to stop studying. She was used as a propaganda symbol by the communist government. In 1992, she married in 29 years old. In 1996, the Napalm girl met the surgeons who had saved her life. The following year, she passed the Canadian Citizenship Test with a perfect score and became a Canadian citizen.
Be a hero
In 1994, Kim Phúc was named a UNESCO Goodwill Ambassador. In 1996, Kim Phúc gave a speech at U.S Vietnam Veterans Memorial on Veterans Day. She said, “One cannot change the past, but everyone can work together for a peaceful future.” In 1997 she established the first Kim Phúc Foundation in the U.S. What do you think its aim? It is providing medical and psychological assistance to child victims of war. She started a new life, constantly speaking about the War.
Forgiveness made me free from hatred. I still have many scars on my body and severe pain most days but my heart is cleansed. Napalm is very powerful, but faith, forgiveness, and love are much more powerful. We would not have war at all if everyone could learn how to live with true love, hope, and forgiveness. If that little girl in the picture can do it, ask yourself: Can you?
Kim Phúc, NPR in 2008
How tough
The scar of a burn filled her body with pain chronically. Occasionally the puberty girl must endure intolerable situation like people’s attention. I can’t imagine how hard it is for her. But she didn’t despair. Her determination never wavered. She didn’t blame anyone. Isn’t it really cool? There is nothing to make person mature as much pain. So she is much more valuable. Likewise your hardship is valuable, too.
Are you tough now?
What does not kill you only makes you stronger – Friedrich Nietzsche
Do you know this book? Miracle Morning! The author of this book is Hal Elrod. Briefly, I tell about him. At age 20 he was hit by a drunk driver at 70 mph. Despite being dead for 6 minutes, he never give up. Also he is in a coma for 6 days with breaking 11 bones and being told he may never walk again. He never give up! But a year later, asurprisingthing happened! Hal Elrod has appeared on dozens of TV and radio shows and numerous books. What’s happening?
A friend said,
“Hal! Why don’t you run in the morning? It’s cool“
He targets miracle morning!
He is to be a Hall of Fame business achiever, ultra-marathon runner! Only just in one year. It’s unbelievable, aren’t you? His story is touching many people. He motivated them who hungerforchange. Hal come up with an answer. Some people doubt and some people practise. A lot of people started to post their acts in Youtube. Community is formed soon and they said, “Every day is like Christmas!”
How exciting it is! Everyday is Christmas!
So I started 10 days ago
Hmm… I succeed only 2 days. HAHAHA. But I never give up! Though I sticked to one promise. Every day I am running 1 km. It is still kept under lock and key. So far, I am too hard. But praise me in that I started to try! Justlookforwardto me.
Are you trying to get jobs? How about your job interview? It‘s cool, right? If everything is going well, there is no reason to worry about. Do you want to make a strong impression on job interview? Let’s think in a interviewer’s position. Here we go! You joined the company already. Your five-year-anniversary date is coming. It would be like a dream come true, aren’t you? You get a chance to be an interviewer. So now, What kind of people do you hire? You want someone whom your company need. If a interviewee want to be hired, he should know much about the company.
I‘d like to formalize your employment with us. Wow!
Who knows well about the company? Someone who has joined for 5 years? A man suffering from all departments? Nope. Of course, it can not be ignored. But you can’t know better than the founder and you can’t know better than Operations. Try to listen saying of these people carefully. And make your competence felt. Interviewers said, “He’s someone whom our company absolutely needs.” Wow. The best scenario. But that’s easier said than done. How can we meet them who are the busiest in that company?
In fact, you can meet them. It’s easy and simple.
How can we meet busy men and women?
You can meet them in the company’s homepage. They are in ‘Mission, Vision and Core Values’. Why? Because it is the way they operate. You don’t know yet? Let us take a concrete example.
Apple “Think Different”
Mission(1980 Steve jobs) : “To make a contribution to the world by making tools for the mind that advance humankind.”
Vision(Tim Cook) :
“We believe that we’re on the face of the Earth to make great products.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make.
We participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.”
Core values : “Great, Dimple, Easy-to-use”
The Walt Disney
Mission & Vision : “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
Core values : “Innovation, Quality, Community, Storytelling, Optimism and Decency”
A company that has no identity is unattractive
Mission vs Vision vs Core values
Do you get an idea of how they operate their company? Mission is a reason for being of company.(raison d’etre) There are many other companies but why do this company exist? Is it threatening? HAHA. In previous post, I linked company’s mission and personal mission. Do you want more? Go to this link.
What is Vision? It is a concrete blueprint. When Disneyland was completed,WaltDisney was died already but it is same as his blueprint(his imagination). Inother words, vision is a specific goal. Lastly, what is Core values? It is criteria for decision-making. There are lots of moments to decide from big things like company’s future, to trivial things like telephone contact with customers. Every employee follow company’s Core values. Explanation is over. Now, company’s success depends on how much company impressed their employees Mission, Vision and Core values. Why? A company that has no identity is unattractive.
Likewise, if interviewee don’t know these things, he must look like a fool. In fact, justbecause you know(hear) it, doesn’t mean you understand it. Because you should know more than meets the eye. If you feel it deep down in the heart, you are guaranteedtosucceed.
The sanitary workers are working at the street. How do they feel? I think it may be terrible. This may be told ‘Aren’t you a little old for this work?’, ‘What do you achieve in life?’. It is awful cruel. Most of them have a blank expression, or a grimy face. But there is someone who are especially happy. How can…? I think it is impossible. So, I asked him. “Why are you so happy?” It’s about problem of Personal mission statement.
That sweeper said, “I was sweeping a corner of the earth.”
Personal mission statement
The above story is extracted from book of 최인철, Seoul National University professor. It is a story about mission. It is same as ‘Why do you live?’. Let’s think. One day, you were walking down the street. But you are suddenly asked ‘Why do you live?’. And you said ‘…what?’. You may be at a total loss for words. It was strange because we didn’t really think about it too much. So, I will give you a time to think seriously. It should be serious.
But it is still difficult.
Mission statement of Company
It will be easier if you think the company’s mission. What’s a google’s mission? Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.”
What’s Disney? The Disney theme park mission statement is: “We create happiness by providing the best in entertainment for people of all ages everywhere.”
TED: “Spreading Ideas”
Apple company mission statement(1980): “Man is the creator of change in this world. As such, he should be above systems and structures, and not subordinate to them.”
What’s your mission in life?
I made my Personal mission statement. “Astonish the world, around me and me.” Through this chance, I wish you can find out the answer of ‘Why do you live?’.
I’m the one that has to die when it’s time for me to die, so let me live my life, the way I want to. – Jimi Hendrix
These days, I have a lotofworries. What should I do for peace? Do you know ‘Jeseok Yi(Jeski)‘? He has won ‘The One Show advertising awards‘ in 2007 for an environmental poster. It depicted a smokestack as a gun firing towards the sky. But in Korea many powerful companies didn’t hire him. Why? He was a just provincial university student. He was absolutely nothing in Korea. Me too. I’m nothing. I’m just a college student.
So, I’m going to try do something.
Road to Happier World: Poor make Happy
Jeseok Yi fed up with the reality of commercial advertisement. Clients have pouredmoney into a commercial advertisement. Through this, many people live in luxury. So adman spend an hour to get ideas but 10 hours to decorate ppt. So he fed up! He started to keep away from “bubble”. So 70% of his client list are many non-profit organizations including Red Cross, Korea Disaster Relief, World Vision. Jeseok Yi strongly believes that adman like him can change the world for the better because ad campaigns can change thinking of people.
Jeski’s philosophy is to “make poor people happy than making happy people a bit happier”
What can I do for peace?
I think ad campaigns can change the world. To move the world, we need startling ideas. I thinkHeavenly Cultureit is.What this means is to live according to the principles and values of heaven, a place that gives light, rain and airwithout boundaries. I want to advertise it all over the world! I’m sure you didn’t see it, even think it. The world will be surprised. Heavenly Culture ison the top of the world.
My Heart leaps up when I behold
A rainbow in the sky:
So was it when my life began;
So be it now I am a man
So be it when I shall grow old,
Or let me die!
The Child is father of the Man;
And I could wish my days to be
Bound each to by natural piety.
All That Is Gold Does Not Glitter – J. R. R. Tolkien
All that is gold does not glitter,
Not all those who wander are lost
The old that is strong does not wither,
Deep roots are not reached by frost.
From the ashes a fire shall be woken,
A light from the shadows shall spring;
Renewed shall be blade that was broken, The crownless again shall be king.
On 22 May 2017, after Ariana Grande sang the last song, a bomb exploded at the exit. 23 adults and children were killed and 116 were injured. The attacker was identified as 22-year-old British Muslim. One third of victims are parents waiting for their child. I have a dream that child didn’t weep aloud, when reporting their missing parents to the police. 8-year-old girl among 12 children was killed. I have a dream that the happiness of children, who were meeting idols, wasn’t trampled by stupidness of adults.
It was our fault and our responsibility
Martin Luther King’s I have a dream speech August 28 1963
(…)In a sense we’ve come to our nation’s Capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir.
This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness.
It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check; a check which has come back marked “insufficient funds.”
But we refuse to believe that the bank of justice is bankrupt.(…)
Now is the time to make real the promises of democracy. (…) Now is the time to make justice a reality for all of God’s children.
It would be fatal for the nation to overlook the urgency of the moment. (…) We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. (…) We cannot walk alone.
And as we walk, (…) There are those who are asking the devotees of civil rights, “When will you be satisfied?”
(…) No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream. (…) Let us not wallow in the valley of despair.
(…) I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident; that all men are created equal.”
I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.
I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.
I have a dream today.
I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, that one day right down in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.
I have a dream today.
I have a dream that one day every valley shall be exhalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together.
This is our hope. This is the faith that I will go back to the South with. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood.
With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.
This will be the day when all of God’s children will be able to sing with new meaning, “My country ’tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the Pilgrims’ pride, from every mountainside, let freedom ring.”
And if America is to be a great nation, this must become true.
So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania.
Let freedom ring from the snow-capped Rockies of Colorado. Let freedom ring from the curvaceous slopes of California. But not only that; let freedom ring from the Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee.
Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring.
And when this happens, and when we allow freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual,
“Free at last! Free at last! Thank God Almighty, we are free at last!”
Ariana Grande will host a charity concert for the victims of Manchester terror attack, joined by Coldplay, Justin Bieber, Katy perry and Pharrell williams. Its name of concert is the “One Love Manchester”
Grande said in social media:
“There is nothing I or anyone can do to take away the pain you (her fans) are feeling or to make this better.
However, I extend my hand and heart and everything I possibly can give to you and yours, should you want or need my help in any way.”
“We will not quit or operate in fear. We won’t let this divide us. We won’t let hate win.” – Ariana Grande
25 May, 2017 4th Annual Commemoration of the Declaration of World Peace! Many peoples were gathered in the world for peace walk. It was more than 300,000 people. We are passionate and powerful! It’s so funny and touching. Very Hot but we became One! There is no one who don’t know why we walk. We cry out for peace! Each of us has a different story. Our stories are heartbreaking in our own lives. But we have one dream! one voice and one movement!
Cessation of War for future generations!
You Can See it now-now
Another tragedy : Absence of empathy
We can easily see the horrors of war. You can’t overemphasize the tragedy of war. But it is no use that if you didn’t feel deep down in the heart. It is another tragedy! The absence of empathy. I hate just words, just a pity. Of course I’m very thankful for cheerful words but I just want to change their future actually. It’s maybe our future that my children will live in, aren’t you? You need to feel more.
This cardsection of IPYG is a story about ending of war. You can think about one more time. It not only posed problems of war but also suggested Solutions. My friend Kes was in tears
Check it yourself. you can feel
Feel in the flesh
Is it a naive desire? Nope
If you can’t believe us, you can see works. I didn’t these works but just I am interested in HWPL‘s walk. Its practical and substantive approach for peace is really attractive. Many things happened in 4 years.
In 2013, The Declaration of World Peace was proclaimed.
In 14 March, 2016 New international law was proclaimed by HWPL International Law Peace Committee(more info). It was called DPCW(Declaration of Peace and Cessation of War).
‘Legislate Peace Campaign‘ was active to present DPCW to the United Nations.(campaign page) Now 300,000 people is moving fast. For Peace! Finally, they call on world leaders and governments to develop and enforce a law based on the principles of the DPCW. They are passionate and strong.
Let us Legislate Peace. Sign Your Support.
World peace and restoration has begun at the same time this declaration is proclaimed.
Thank you. – Chairman of HWPL
Wow It’s a very hot day but my heart is cool. Now that I have had their say, It’s like cold water. I Did you havelunchwell? I’m full!!! Although I didn’t eat a lot of rice, this impression is really feeding my soul. Did you listen passionate shouts? We are one!!!!! Cry out for Peace!!! The energy in the field here is amazing!!! I want to be with you.
HWPL chair man : Man-hee Lee
International law
If the current international law is perfect, we didn’t legislate an international law. All young men want peace, not war. Everyone should agree this international law proposed in the UN.
Peace
Not bring peace to someone who stand still. We have to make peace. If incumbent presidents aren’t doing works of peace, future generations would have a bone to pick with presidents. In Peace! We Are One!
Religion
Religion should be one and country, global village should also be one!
IWPG director
Nothing can stop the orders of the sky and it is the hope of mankind. I come here everything behind because Solution of Peace is here! Mothers are hope for peace! If you believe in a can-do attitude, you can do it!
IPYG manager
Bad leadership stop change, but also start a war and violence. Youth is awakening! If we work together, we can make a better world. Although a stumbling block is here, we have a hope! We count on Lee’s leadership! Youth!!! has your hope!!!